An identity change is the best sign that the company is evolving. Based on solid values, the new brand builds a new culture.
“We don’t sell soap, we save lives” was the inspiring beginning of a fundamental transformation of our role in the world.
It was about telling our story in a rational and emotional way, with a distinctive logo, name and personality.
Convince and fall in love, repeat to remember and internalize, inside and outside, to build a solid reputation that lasts.
The result: lead the sector and grow in sales above the market in a sustained manner
The objective was to increase customer trust through brand deployment with coordinated actions in the press, social networks and events.
A world press conference – virtual – that brought together more than 40 journalists. We invest in articles, studies, success stories, fairs and conferences.
Branding campaign on Linkedin, Facebook, Instagram and Twitter in different languages that directed traffic to the web to reinforce messages.
Announcements in the sectorial press with the new image, web redesign, graphic materials and change of image in buildings and vehicles.
The result: we occupied the covers of sector press and generated higher brand awareness than competition.
We managed to involve all the employees of the company in the transformation work to grow the business, build a culture of high performance and simplify the complexity.
We modernized internal channels
New intranet, round tables, newsletters, videos and blogs from the CEO opened innovative dialog windows which was very well received.
We launched a new purpose and strategy
which boosted employee engagement. We transformed a chemical company into a health protector.
We activated managers as agents of change
We gave coaching, tools and support to turn bosses into motivators.
The result: raise employee engagement level from 48% to 81%.
“Facilitators for Life” was the new name for all sustainability and social responsibility initiatives. We protect the earth and we also help our clients to do so.
Exclusive and proprietary programs of diversity, inclusion and collaboration in the communities in which we operate such as “Soap for hope” and “Hygieia Network”
We reduce the consumption of water, energy and waste in our operations, we measure it, and we help our clients to do so as well.
The savings we generate are reinvested in CAPEX, training and continuous improvement as new energies.
The result: improvement of the loyalty of our clients and confidence of our investors
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